YOU
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ONE -SCROLL
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CREATIVE
FOLIO __
HAVE
ONE -SCROLL
LEFT
TO MY
CREATIVE
FOLIO __
DESIGN
PORTFOLIO
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DESIGNED BY
CHOI YERIN
© 2025
ALL RIGHTS
RESERVED.
My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or creative projects.
I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!). Balancing my introverted and adventurous sides, I find inspiration everywhere, bringing curiosity and passion into both my work and life.
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UI/UX & Branding Design
Interactive Publication Design (Physical & Digital)
(Code-Based) Interactive Digital Installation
Branding & Packaging Design
UI/UX & Branding Design
My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or creative projects.
I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!). Balancing my introverted and adventurous sides, I find inspiration everywhere, bringing curiosity and passion into both my work and life.
As a Designer ...
As a Designer My vision is to create experiences that not only captivate but also connect with people on a deeper level. I see design as more than just aesthetics—it’s about storytelling, problem-solving, and shaping how people interact with the world.
True to my name’s meaning, I aim to bring light and clarity to people’s experiences. My multicultural background shapes my inclusive and human-centered approach to design.
EXPERIENCE
EDUCATION
(Year 2, Expected Graduation 2026 | Singapore)
BA(Hons) Design CommunicationLasalle College of the Arts | Goldsmiths
(2019-2023 | Vietnam)
Korean International School Hanoi
Design Communication Skills
Illustrator InDesign VisualStudioCode
Figma Photoshop p5.js
Procreate PremierePro TouchDesigner
WORK
Starbucks KR | Barista
(Korea | Mar-June, 2023)
- Developed attention to detail when crafting beverages and following brand guidelines
- Managed customer interactions and improved communication skills
- Worked efficiently in a fast-paced environment, adapting to challenges
The North Face KR | Sales Assistant
(May-Aug, 2024)
- Provided personalized customer service and built rapport with diverse clientele
- Gained experience in visual merchandising and branding
- Strengthened problem-solving skills when handling customer inquiries
D-Sense | Designer
(2021-2022)
- Designed logos, posters, and character illustrations.
- Won 1st place in the school’s official Instagram profile contest, leading to its adoption.
- Designed official banners and posters for the school festival.
Global Media | Advertisement Designer
(2022-2023)
- Worked in a team to plan and film promotional videos including campaigns.
- Won the School UCC Award for a social impact video project.
KISBS [Broadcasting Club] | Announcer / Creator
(2020-2022)
- Served as MC for large school events like festival and hosted the school lunch radio show.
- Interviewed, filmed, and edited content for the school news and event coverage.
- Managed lighting and stage production for the school festival.
- Awarded for Best School Club & Most Influential Contributions.
Emailchoi.yerin@mylasalle.edu.sg
Personal Mailrinayerin@gmail.com
Mobile+65 9134 5133
+82 10 9786 8965
Singapore Street
Archive (SSA)
A digital platform gamifying street art
exploration in Singapore
Software: Figma, Illustrator, Photoshop
Go to Figma Link
Project Overview
Singapore Street Archive is an interactive app that turns Singapore’s street art scene into a treasure hunt. Users receive visual clues, navigate via an in-app map, and unlock murals by finding their real-world locations. Each discovery adds to a digital passport with interactive AR filters, making street art exploration engaging, immersive, and rewarding for both locals and tourists.
Contributors
Ui/Ux, Brand Identity: Choi Yerin
Video Editing, Brand Identity: Nicholas Koh Mui Kiat
AR(Adobe Aero): Akshita Goyal
Documentation, After Effects (Logo): Joycey Yvonne Tanesia
Research & Photography: Yerin, Jocey, Nicholas, and Akshita
My Role: UI/UX & Branding Designer
Designed the entire user interface, ensuring seamless navigation and accessibility.
Developed a cohesive visual identity, including typography, layout, and UI components.
Created the logo and branding, symbolizing the idea of finding art on the path.
Key Features
Gamified Exploration: Users unlock murals through location-based challenges.
Augmented Reality (AR): Interactive overlays provide artist insights and mural details.
Digital Passport: Users collect and track visited murals in their profile.