My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or creative projects.
I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!). Balancing my introverted and adventurous sides, I find inspiration everywhere, bringing curiosity and passion into both my work and life.
I design intuitive and immersive digital experiences that bridge interaction, aesthetics, and functionality. My work spans UI/UX design, branding, and interactive media. → Click Here For Gallery View...
My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or creative projects.
I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!). Balancing my introverted and adventurous sides, I find inspiration everywhere, bringing curiosity and passion into both my work and life.
As a Designer ...
As a Designer My vision is to create experiences that not only captivate but also connect with people on a deeper level. I see design as more than just aesthetics—it’s about storytelling, problem-solving, and shaping how people interact with the world.
True to my name’s meaning, I aim to bring light and clarity to people’s experiences. My multicultural background shapes my inclusive and human-centered approach to design.
EXPERIENCE
EDUCATION
(Year 2, Expected Graduation 2026 | Singapore)
BA(Hons) Design CommunicationLasalle College of the Arts | Goldsmiths
(2019-2023 | Vietnam)
Korean International School Hanoi
Design Communication Skills
Illustrator InDesign VisualStudioCode
Figma Photoshop p5.js
Procreate PremierePro TouchDesigner
WORK
Starbucks KR | Barista (Korea | Mar-June, 2023)
Developed attention to detail when crafting beverages and following brand guidelines
Managed customer interactions and improved communication skills
Worked efficiently in a fast-paced environment, adapting to challenges
The North Face KR | Sales Assistant (May-Aug, 2024)
Provided personalized customer service and built rapport with diverse clientele
Gained experience in visual merchandising and branding
Strengthened problem-solving skills when handling customer inquiries
CLUB ACTIVITIES
D-Sense | Designer (2021-2022)
Designed logos, posters, and character illustrations.
Won 1st place in the school’s official Instagram profile contest, leading to its adoption.
Designed official banners and posters for the school festival.
Global Media | Advertisement Designer (2022-2023)
Worked in a team to plan and film promotional videos including campaigns.
Won the School UCC Award for a social impact video project.
Singapore Street Archive is an interactive app that turns Singapore’s street art scene into a treasure hunt. Users receive visual clues, navigate via an in-app map, and unlock murals by finding their real-world locations. Each discovery adds to a digital passport with interactive AR filters, making street art exploration engaging, immersive, and rewarding for both locals and tourists.
Contributors
Ui/Ux, Brand Identity: Choi Yerin Video Editing, Brand Identity: Nicholas Koh Mui Kiat AR(Adobe Aero): Akshita Goyal Documentation, After Effects (Logo): Joycey Yvonne Tanesia Research & Photography: Yerin, Jocey, Nicholas, and Akshita