WORKS  Octopus Bakery (Branding)




















Octopus’ Bakery



Individual Project /  Branding Design










Individual Project (2023)

Octopus’s Bakery



Bakery Branding
Software: Adobe Illustrator, Adobe Photoshop, Procreate
















Concept & Inspiration

Octopus’s Bakery was a personal branding project born from my passion for baking. I wanted to create a memorable and meaningful gift for my friends by designing a unique identity around my homemade baked goods.




























Package Design








Logo Design



The logo combines two key elements:

       *A baker’s hat– representing craftsmanship and warmth.

       *A bread illustrationsymbolizing the heart of the bakery.



The octopus concept stems from the idea that, with multiple arms, an octopus works quickly and efficiently—just like a skilled baker creating multiple delicious treats at once.











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Process




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This project allowed me to explore brand storytelling through visual identity, balancing playfulness with a clean and recognizable design.

























© 2025 Choi Yerin. ALL RIGHTS RESERVED.