Love isn’t a game
... Or is it?
A UI/UX Development & Case Study on Bumble
Software: Figma, Illustrator, Photoshop
Go to Figma Link
Project Overview
Many dating apps struggle to foster genuine connections, often leading to surface-level interactions. This project proposes design solutions with a new gameplay feature within Bumble. By integrating a Truth/Lie game, the feature provides a fun, low-pressure way for users to connect, encouraging deeper and more meaningful conversations.
The design focused on seamless integration with Bumble’s existing interface while improving the overall dating experience.
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Contributors
Figma Prototyping & UI/UX Design: Yerin Choi
Slides: Luong Ngoc Han
Marketing & Campaign: Akshita Goyal
3D Blender Animation: Min Kyuwon
My Role
User Research & Persona Development
Feature Usability & Onboarding Experience
Research & Ideation
- Conducted user research to analyze engagement patterns in dating apps and identify pain points in online interactions.
- Studied Bumble’s existing UI/UX to ensure seamless integration of the new feature.
UI/UX Design
- Developed the full UI for the Truth/Lie game feature, including layouts, interactions, and user flows.
- Ensured consistency with Bumble’s brand identity while introducing new elements for gamification.
- Created tutorials, onboarding instructions, and example conversations to enhance user understanding.
Prototyping & Interaction Design
- Designed and built a high-fidelity prototype in Figma, incorporating smooth interactions that mimic a real gaming experience.
- Utilized auto-layout, components, and advanced prototyping techniques for efficiency.
Explore Prototype
Key Takeaways
Learned how to introduce a new feature while maintaining the platform’s identity.
Improved onboarding strategies and in-app guidance for new users.
Enhanced skills in auto layout, components, and high-fidelity prototyping for seamless UI/UX workflows.