TWC2 Reimagined
Research & Rebranding Design for TWC2 NGO
Software: Figma, Illustrator, Photoshop, Indesgin
Project Overview
This project focuses on the rebranding of TWC2 (Transient Workers Count Too), a Singapore-based NGO advocating for migrant worker rights. The goal was to enhance the organization's visibility, accessibility, and emotional impact, ensuring its mission reaches both migrant workers and the broader public.
The rebranding involved redesigning the logo, brand identity, website, and mobile app, as well as developing a strategic campaign to increase engagement.
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Led logo, UI/UX, and presentation design while collaborating on research, brand identity, fieldwork, and campaign strategy to create a cohesive and impactful rebrand.
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Contributors
Brand Visual Identity, UI/UX , Slides design: ChoiYerin(Myself)
Campaign & Website Design: Akshita Goyal
Logo Identity Video: Min Kyu-Won
Find Out More Here
My Role
Logo Design
Created a modern, meaningful, and professional logo reflecting TWC2’s mission.
UI/UX Design
Designed the mobile app and contributed to the website redesign, focusing on accessibility and user-friendly navigation.
Research & Strategy
Conducted field research (interview), analyzed competitor branding, and contributed to defining rebranding direction.
Visual Identity Development
Established the visual identity, including color palette, typography, and sub-brand logos
Presentation Design
Designed the final presentation slides, ensuring clarity and consistency with the new branding.
Original Logo
Redesigned Logo
Key Learnings
Gained experience in using design to raise awareness of migrant workers' issues, ensuring accessibility and empathy in communication.
Conducted in-depth research on migrant workers’ challenges in Singapore, using insights to inform both visual and content strategy.
Developed branding elements that align with TWC2’s mission, ensuring a cohesive and professional look across all platforms.
Learned how to create a clear, engaging interface that educates users while maintaining a seamless experience.
Applied layout and typography principles to present complex information in a digestible, visually appealing way.