WORKS  SSA (Singapore Street Archive)
























SSA


User Interface / Experience Design  & Branding










      SSA (Singapore Street Archive) / 2025



Collaborative Project (2025)

Singapore Street 
Archive (SSA)



A digital platform gamifying street art
exploration in Singapore


Software: Figma, Illustrator, Photoshop

Go to Figma Link


Project Overview

Singapore Street Archive is an interactive app that turns Singapore’s street art scene into a treasure hunt. Users receive visual clues, navigate via an in-app map, and unlock murals by finding their real-world locations. Each discovery adds to a digital passport with interactive AR filters, making street art exploration engaging, immersive, and rewarding for both locals and tourists.




Contributors

Ui/Ux, Brand Identity: Choi Yerin
Video Editing, Brand Identity: Nicholas Koh Mui Kiat
AR(Adobe Aero): Akshita Goyal
Documentation, After Effects (Logo): Joycey Yvonne Tanesia
Research & Photography: Yerin, Jocey, Nicholas, and Akshita

Video Edited by Nicholas Koh Mui Kiat

Explore Prototype



My Role: UI/UX & Branding Designer


Designed the entire user interface, ensuring seamless navigation and accessibility.
   
Developed a cohesive visual identity, including typography, layout, and UI components.

Created the logo and branding, symbolizing the idea of finding art on the path.




Key Features


Gamified Exploration: Users unlock murals through location-based challenges.

Augmented Reality (AR): Interactive overlays provide artist insights and mural details.

Digital Passport: Users collect and track visited murals in their profile.






















Logo Design




I designed the SSA logo to visually represent the experience of discovering street art through movement and exploration. The letters "S" and "S" integrate a hidden "a", symbolizing how murals are found within the urban landscape. The flowing, path-like shapes reflect navigation, discovery, and the journey of exploring art on foot. 







Logo Ideation








Key Learnings




UI/UX for Cultural Engagement

Designed an interactive app to make Singapore’s street art more accessible and engaging, integrating AR experiences to enhance user interaction.Field Research & Content Strategy: Conducted on-site research to gather information on murals, ensuring accurate and meaningful storytelling within the app.
Field Research & Content Strategy

Conducted on-site research to gather information on murals, ensuring accurate and meaningful storytelling within the app.
Prototyping & Interaction Design

Strengthened Figma skills by developing high-fidelity prototypes, refining UI elements for a smooth and intuitive user experience.



Branding & Visual Identity

Created a cohesive brand identity, including logo design, to maintain a strong and recognizable presence for the project.
Balancing Aesthetics & Usability

Focused on clear navigation and accessibility, ensuring users can effortlessly explore Singapore’s street art scene.






© 2025 Choi Yerin. ALL RIGHTS RESERVED.