SSA
User Interface / Experience Design & Branding
Singapore Street
Archive (SSA)
A digital platform gamifying street art
exploration in Singapore
Software: Figma, Illustrator, Photoshop
Go to Figma Link
Project Overview
Singapore Street Archive is an interactive app that turns Singapore’s street art scene into a treasure hunt. Users receive visual clues, navigate via an in-app map, and unlock murals by finding their real-world locations. Each discovery adds to a digital passport with interactive AR filters, making street art exploration engaging, immersive, and rewarding for both locals and tourists.
Contributors
Ui/Ux, Brand Identity: Choi Yerin
Video Editing, Brand Identity: Nicholas Koh Mui Kiat
AR(Adobe Aero): Akshita Goyal
Documentation, After Effects (Logo): Joycey Yvonne Tanesia
Research & Photography: Yerin, Jocey, Nicholas, and Akshita
My Role: UI/UX & Branding Designer
Designed the entire user interface, ensuring seamless navigation and accessibility.
Developed a cohesive visual identity, including typography, layout, and UI components.
Created the logo and branding, symbolizing the idea of finding art on the path.
Key Features
Gamified Exploration: Users unlock murals through location-based challenges.
Augmented Reality (AR): Interactive overlays provide artist insights and mural details.
Digital Passport: Users collect and track visited murals in their profile.
Logo Ideation
Key Learnings
Designed an interactive app to make Singapore’s street art more accessible and engaging, integrating AR experiences to enhance user interaction.
Conducted on-site research to gather information on murals, ensuring accurate and meaningful storytelling within the app.
Strengthened Figma skills by developing high-fidelity prototypes, and refining UI elements for a smooth and intuitive user experience.
Created a cohesive brand identity, including logo design, to maintain a strong and recognizable presence for the project.
Focused on clear navigation and accessibility, ensuring users can effortlessly explore Singapore’s street art scene.