TWC2 Reimagined
Research & Rebranding Design for TWC2 NGO
Software: Figma, Illustrator, Photoshop, Indesgin
Project Overview
This project focuses on the rebranding of TWC2 (Transient Workers Count Too), a Singapore-based NGO advocating for migrant worker rights. The goal was to enhance the organization's visibility, accessibility, and emotional impact, ensuring its mission reaches both migrant workers and the broader public.
The rebranding involved redesigning the logo, brand identity, website, and mobile app, as well as developing a strategic campaign to increase engagement.
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Led logo, UI/UX, and presentation design while collaborating on research, brand identity, fieldwork, and campaign strategy to create a cohesive and impactful rebrand.
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Contributors
Brand Visual Identity, UI/UX , Slides design: ChoiYerin(Myself)
Campaign & Website Design: Akshita Goyal
Logo Identity Video: Min Kyu-Won