WORKS  SSA (Singapore Street Archive)

Logo Design




I designed the SSA logo to visually represent the experience of discovering street art through movement and exploration. The letters "S" and "S" integrate a hidden "a", symbolizing how murals are found within the urban landscape. The flowing, path-like shapes reflect navigation, discovery, and the journey of exploring art on foot. 







Logo Ideation








Key Learnings




UI/UX for Cultural Engagement

Designed an interactive app to make Singapore’s street art more accessible and engaging, integrating AR experiences to enhance user interaction.Field Research & Content Strategy

Conducted on-site research to gather information on murals, ensuring accurate and meaningful storytelling within the app.Prototyping & Interaction Design

Strengthened Figma skills by developing high-fidelity prototypes, and refining UI elements for a smooth and intuitive user experience.


Branding & Visual Identity

Created a cohesive brand identity, including logo design, to maintain a strong and recognizable presence for the project.Balancing Aesthetics & Usability

Focused on clear navigation and accessibility, ensuring users can effortlessly explore Singapore’s street art scene.

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