WORKS  Octopus Bakery (Branding)




Logo Design



The logo combines two key elements:

       *A baker’s hat– representing craftsmanship and warmth.

       *A bread illustrationsymbolizing the heart of the bakery.



The octopus concept stems from the idea that, with multiple arms, an octopus works quickly and efficiently—just like a skilled baker creating multiple delicious treats at once.











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Process




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This project allowed me to explore brand storytelling through visual identity, balancing playfulness with a clean and recognizable design.






© 2025 Choi Yerin. ALL RIGHTS RESERVED.