YOU
HAVE
ONE -SCROLL
LEFT
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CREATIVE
ARTWORKS __
HAVE
ONE -SCROLL
LEFT
TO MY
CREATIVE
ARTWORKS __
DESIGN
PORTFOLIO
__
DESIGNED BY
CHOI YERIN
© 2026
ALL RIGHTS
RESERVED
PORTFOLIO
__
DESIGNED BY
CHOI YERIN
© 2026
ALL RIGHTS
RESERVED
Hey, I am Yerin!
My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or creative projects. I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!).
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UI/UX & Branding Design
Interactive Publication Design (Physical & Digital)
(Code-Based) Interactive Digital Installation
Branding & Packaging Design
UI/UX & Branding Design
My name is Yerin, a compound word of "Ye", meaning talent, and "Rin", meaning neighborhood. My parents gave me this name with the hope that I would “light up the neighborhood through my talents.” This has become my life’s motto, shaping how I approach both life and creativity.
Born in South Korea, studied in Vietnam, the Phillipines and now based in Singapore, I’ve experienced diverse cultures firsthand. Travel fuels my curiosity and love for discovery, whether through music, films, painting, or any creative projects. I also cherish quiet moments with a good coffee (I even worked as a barista at Starbucks in Korea!).
EXPERIENCE
WORK
LTA | UI/UX Intern
(Singapore | May-August, 2025)
- Designed Panorama, an internal LTA platform, improving navigation and information structure to help employees access IT resources and projects.
- Researched and evaluated AI-based UI/UX prototyping tools for internal workflow use, presenting recommendations to improve design speed, collaboration, and efficiency.
EDUCATION
(2023-2026 | Singapore)
BA(Hons) Design Communication
Lasalle College of the Arts | Goldsmiths
(2019-2023 | Vietnam)
Korean International School Hanoi
SKILLS
Illustrator InDesign VisualStudioCode
Figma Photoshop P5.js
Spline PremierePro TouchDesigner
Starbucks KR | Barista
(Korea | Mar-June, 2023)
- Managed customer interactions and improved communication skills
- Worked efficiently in a fast-paced environment, adapting to challenges
The North Face KR | Sales Assistant
(May-Aug, 2024)
- Gained experience in visual merchandising and branding
- Strengthened problem-solving skills when handling customer inquiries
Emailchoi.yerin@mylasalle.edu.sg
Personal Mailrinayerin@gmail.com
Linked Inlinkedin.com/in/yerin-choi-designer
Singapore Street
Archive (SSA)
A digital platform gamifying street art
exploration in Singapore
Software: Figma, Illustrator, Photoshop
Go to Figma Link
Project Overview
Singapore Street Archive is an interactive app that turns Singapore’s street art scene into a treasure hunt. Users receive visual clues, navigate via an in-app map, and unlock murals by finding their real-world locations. Each discovery adds to a digital passport with interactive AR filters, making street art exploration engaging, immersive, and rewarding for both locals and tourists.
Contributors
Ui/Ux, Brand Identity: Choi Yerin
Video Editing, Brand Identity: Nicholas Koh Mui Kiat
AR(Adobe Aero): Akshita Goyal
Documentation, After Effects (Logo): Joycey Yvonne Tanesia
Research & Photography: Yerin, Jocey, Nicholas, and Akshita
My Role: UI/UX & Branding Designer
Designed the entire user interface, ensuring seamless navigation and accessibility.
Developed a cohesive visual identity, including typography, layout, and UI components.
Created the logo and branding, symbolizing the idea of finding art on the path.
Key Features
Gamified Exploration: Users unlock murals through location-based challenges.
Augmented Reality (AR): Interactive overlays provide artist insights and mural details.
Digital Passport: Users collect and track visited murals in their profile.
Logo Ideation
Key Learnings
Designed an interactive app to make Singapore’s street art more accessible and engaging, integrating AR experiences to enhance user interaction.
Conducted on-site research to gather information on murals, ensuring accurate and meaningful storytelling within the app.
Strengthened Figma skills by developing high-fidelity prototypes, and refining UI elements for a smooth and intuitive user experience.
Created a cohesive brand identity, including logo design, to maintain a strong and recognizable presence for the project.
Focused on clear navigation and accessibility, ensuring users can effortlessly explore Singapore’s street art scene.